Resources: Archives — Past Meetings

April 20, 2005  

Uncovering Actionable Competitive Intelligence:

How to Conduct Effective, Accurate and Usable Competitive Analysis

Paul Lang, Vice President of Product Management, Aspect Communications

Blair Koch, President, BEK Enterprises,

Do you do competitive analysis on a regular basis? If you answered, “no, but we want to”, you’re in very good company. Knowing your competition is critical to your company’s success. In this session, Blair Koch and Paul Lang will discuss what competitive intelligence is, why it is so important, and how you can take steps to understand your competitors.

Don’t miss this opportunity to:

• Discover what you really need to know about your competitors and why
• Improve how you create your competitive landscape
• Determine what information you need to gather and where it can be found
• Identify what to do with the data once it has been collected
• Learn how much you should invest in your competitive landscape
• Discover how competitive intelligence impacts your bottom line
• Hear how Aspect Communications applied actionable intelligence to improve their bottom line

About the Speakers

Blair Koch, President of BEK Enterprises, http://www.bekteam.com, is a seasoned product marketing and management executive who has extensive experience implementing new product initiatives, defining market requirements, developing product roadmaps, analyzing competitive landscapes, creating marketing positioning, developing sales tools, identifying partner requirements, and leading all aspects of whole product delivery. BEK Enterprises helps companies identify why they are not achieving their targeted revenues and what to do about it. Ms. Koch has exceptional skills in building teams, large and small, that bring together product, marketing, and program managers as well as engineers to execute the myriad of tasks associated with product marketing.

A call center industry veteran, Paul Lang, Vice President of Product Management for Aspect Communications, http://www.aspect.com, is responsible for ensuring the successful introduction and management of all Aspect products to the contact center market. Prior to this position, Mr. Lang was VP of Call Center Solutions with oversight over Aspect's suite of ACD products. Aspect Communications Corporation is a provider of contact center solutions and services that enable businesses to manage and optimize customer communications.

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