Resources: Archives — Past Meetings
January 18th, 2005
Building a World Class Product Development Infrastructure:
"The Organization and the Process"
Featuring the following Panelists:
Ivan Chong, VP Product Mgmt., Informatica
Becki Filice, Sr. Dir. Product Portfolio Mgmt, Genentech
Scott Maddux, VP Product Mktg., AgileTV
Darlene Mann, CEO, Siperian
Suzanne Thompson, VP Laundry Home Care R&D, Clorox
Successful product development requires the right corporate infrastructure with respect to both organization and process. The right infrastructure can help shorten development cycles, facilitate buy in and support, and ensure successful launch.
How does a product development practitioner go about building this internal infrastructure and support? What does a successful organization look like? What kind of process should be developed that facilitates rather than inhibits product development efforts? This session will provide answers to these key questions.
Executives from Clorox, Informatica, Genentech, AgileTV and Siperian will:
- Identify successful PD organization, structure and process
- Provide insight into leadership and organizational commitment required to develop a stable and efficient cross-functional PD organization.
- Discuss the right amount of process and structure and the dangers of putting too much of a rigid process in place.
- Provide a sample overview of a successful PD process
- Provide some tools and templates to help facilitate a successful PD process
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