Resources: Archives: 2004 Conference Materials

Conference Materials

Special Guest Speaker :

Michael K. Tanner, Managing Director, Adexta, Inc
Marketing on Venus, Mars, and Here on Earth:
"A Situational Model for Launching Products and Services"(226KB PDF)

Strategic Planning Track:

Eric Krock, Director of Product Management, Kontiki Inc.
Surviving Enterprise Evaluations: You Launched It, Now You Gotta Sell It! (43KB PDF)

Steve Blank, Entrepreneur/Adjunct Professor, Haas Business School
Strategic Planning for Overall Product Success: The Customer Development Process (693KB PDF)
For more, see Steve's book: The Four Steps to the Epiphany

Preparing for Launch Track:

Ted Finch, President, Chanimal
Tsunami Product Launches: How to Rip your Product Into the Market and Ride the Wave (6161KB PPT)

Konstantin Guericke, Co-Founder, VP Marketing, LinkedIn
The Shoestring Launch (173KB PDF)

Managing Launch and Beyond Track:

Gretchen L Schieber, PhD, MBA,  Associate Director, Corporate Planning, Affymetrix
The Product's Launched...Now What?!: Introducing and Managing Technically Complex Products (1854KB PDF)

(more materials will be available soon)