When to Say “No” To Your Customer:
Managing Product Enhancements
Products cannot be based on every feature request.
Unless you are building custom products and have a business model to support that approach, feature sets cannot be entirely driven by customer expectations. What should we ask of our sales people in response to this, and how should customer input be communicated internally to our product management teams.
Join us in a rich discussion of the challenges and management of product enhancement decisions.
Our speaker, Luke Hohmann will discuss:
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the product enhancement process and how to make crisp decisions about features & enhancements.
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how Sales can better manage & communicate customer expectations with respect to product requests
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some simple Feature Ranking tools for Development Priority Alignment that he has created
Luke Hohmann is a management consultant committed to coaching his clients to greater levels of performance in the areas of product development, project management, system architecture, and organizational engineering.
Mr. Hohmann is the author of:
Journey of the Software Professional: The Sociology of Computer Programming and Beyond
Software Architecture: Creating and Sustaining Winning Solutions
as well as numerous articles on software-related topics.
