Resources: Archives — Past Meetings 2004

(Past Meetings: 2004 2003 2002)

March 17, 2004

Driving Product Success: How to Effectively Structure and Lead Product Teams

Are you tasked with leading cross-functional product teams?
Come learn from the experts how to effectively structure and lead your cross-functional team and drive your product to success.

Are you a member of a cross-functional product team?
Come learn about team dynamics, the importance of your role on the team, and how you can add more value.

Panelists:

Peter Adams, CTO & SVP Product Management, Looksmart
Sarah Beckman, Professor, Haas GSB University of CA
Ivan Chong, VP Product Development, Informatica
Richard Frankel, Director of Product Management, Yahoo!
Ray Hein, VP of Product Strategy & Management, Agile

Moderator:
Mike Deussen, NorCal PDMA past President,
Senior Program Manager, Product Life Cycle, Sun Microsystems

What is Leadership? What qualities and attributes should be emphasized by a Product Development leader? How does a professional lead without the 'stick' of the Performance Review?

Our panel of experts who have launched and managed successful products have researched best practices and tested different methods. What they learned is that it's all about leadership and teamwork. Come hear this dynamic panel discuss:

How to structure an effective cross-functional team
How to lead a team to success
How to be in authority and be 'in-the-loop'
The importance of teams and team leadership to successful product launch