Resources: Archives — Past Meetings — 2003

(Past Meetings: 2004 2003 2002)

Wednesday, April 16, 2003, 11:30 AM

Accelerating Time-to-Revenue

What is the single most overlooked part of the product development process? Hint: It's the key to reducing time-to-revenue and meeting today's brutal financial goals. Accelerating the flow of knowledge throughout the new product development and release community is the answer. This presentation will outline simple-to-apply best practices for rapid knowledge deployment used to introduce hundreds of new products by one of the valley's most successful high technology companies.

Venue: Santa Clara Convention Center
5001 Great America Parkway
Santa Clara, CA 95054
Time: 11:30am to 1:30pm
Costs: Pre-registration: $20 for National PDMA members and $30 for nonmembers.
Walk-in registration: $25 for National PDMA members and $35 for nonmembers.
Lunch will be provided.

Presenter: Ted Cocheu, CEO, Altus Learning Systems

Presentation Details:

Companies must develop the ability to rapidly and effectively deploy knowledge throughout their extended organizations to establish competitive advantage in developing and introducing new products. The process starts with transferring customer requirements from product marketing to engineering and flows through the entire new product chain—from engineering to manufacturing and then from the product team to sales, technical support, channel partners, and ultimately to end users. The best practices outlined in this presentation are derived from five years of pioneering experience supporting the successful introduction of hundreds of new products with innovative knowledge transfer techniques. The work began in 1997 with the realization that achieving sustainable competitive advantage in developing and introducing new products required superior capabilities to transfer knowledge to and from all key stakeholders in the process. The challenge is always how to extract that knowledge at every step from busy subject matter experts and transfer it to everyone throughout the process who needs it. And that challenge grows ever more daunting as globalization and virtual organizations proliferate. This presentation will detail best practices for integrating in-person and web-based communication approaches that can enable everyone in the extended organization to access the information they need to rapidly and effectively market, sell, support, and use new products.

About the speaker:

Ted Cocheu is the founder of Altus Learning Systems and was a co-founder of gForce Systems. Previously, he was a product development improvement consultant, having led the reengineering of Cisco’s next generation software release process and Octel’s product development life cycle prior to the Lucent acquisition. Ted founded the Seagate Institute of Technology and held prior training management positions with Conner Peripherals, Memorex, and Unisys. He is the author of the books Making Quality Happen and Blueprint for Quality and has published numerous articles on best training practices. Ted has spoken at national and regional conferences and has been a guest lecturer for the Stanford Graduate School of Business, National University, and National Technological University. He received his bachelor’s and master’s degrees from the University of California.

About Altus Learning Systems:

Altus Learning Systems is a technology-enabled production services company that helps customers leverage the web to educate and communicate with global audiences using synchronized streaming media. Clients include include: Adaptec, Applied Materials, Autodesk, Cadence Design Systems, Chevron, Cisco, Extreme Networks, Netscreen Technologies, and Sun Microsystems. Altus is a Chairman’s Circle Sponsor of the World Affairs Council of Northern California, enabling listeners to access the audio archives of world leaders speaking on topics of global concern, and now provides streaming archives of presentations to the Northern California chapter of PDMA.