Resources: Archives — Past meetings · 2002

(Past Meetings: 2004 2003 2002)

Wednesday, September 18, 2002

Goal-centric New Product Development: Making a project cancel-proof with a customer goal-driven approach to developing product requirements.

Presenter: Tony Zambito, i-MarketLink, Inc.
Logistics:
Please note the new venue! We will be meeting at Oracle in Redwood Shores.
Wednesday, September 18, 2002 -- 11:30 a.m. to 1:30 p.m.
Oracle Corporation(link to map)
Conference Center, Building 350
350 Oracle Parkway
Redwood Shores, CA 94065

Do you wish that you could demonstrate to management that your NPD project has high revenue potential? After writing and re-writing market requirement documents that you think are clear, does your product bear little resemblance to what was envisioned? Are your requirements traceable to a clear and articulate understanding of user and customer goals? Are marketing and sales in active support of your NPD project? This presentation introduces to you a new perspective and methodology for developing requirements that map back to user goals and helps to bridge the gaps between strategy, marketing, sales, product management, and development. You will learn how "personas" can be created to articulate user goals and create more accurate product definitions for your NPD project. Learn how you can dramatically increase the probability of developing products that users will want and love to use.

About the Speaker:

Tony Zambito has over 20 years of industry experience in information services, software, e-commerce, product design, and consulting services. He has served in senior marketing management roles with TRW, Knight-Ridder, Compaq, and Knowledge Universe where he worked with many of today's leading Fortune 100 companies. Most recently, Tony was Chief Consulting Officer for Cooper Interaction Design, a pioneer in the field of goal-directed interaction design where he contributed to the development of a goal-directed methodology for superior product design. Today, Tony is Founder and President of i-MarketLink, Inc., a corporate learning and consulting company dedicated to the knowledge transfer of goal-centric marketing methodologies and processes.