Resources: Archives — Past meetings · 2002

(Past Meetings: 2004 2003 2002)

Wednesday, May 15, 2002

Conducting Customer Research: Why, When, How, and How Much?

Presenter: Jennifer Berkley
Location: KLA-Tencor, One Technology Drive, Milpitas
gather in lobby of building 3, for map see:
http://www.kla-tencor.com/company_info/maps_directions.html
Click here for a copy of the presentation.
Web Address: http://www.TheInsightAdvantage.com/

At what points in the product development/launch process does it make sense to bring in the customers' perspective and what are the different tools/methods for doing so?
How can I choose the best tool for my needs?
How do I implement these tools?
How much will I need to spend?

60% of the respondents to our recent NorCal PDMA survey rated this as an important topic to cover and we are happy to present this opportunity to walk away with concrete information that you can put to use right away.

Jennifer Berkley, the founder of The Insight Advantage, will be sharing her experience in this area as well as facilitating information-sharing among participants at this meeting to take advantage of our collective experience with customer research. Jennifer has a thorough understanding of the impact of customer insight on the many processes that are essential to all organizations: new product development and marketing, product maintenance, packaging, operations, order processing/fulfillment, sales development, product/technical support, and other supporting services. She has 10 years of experience as a product manager and her company, The Insight Advantage, provides a full range of primary research services, helping organizations succeed by listening to their customers.