Wednesday, March 15, 2006
6:30pm - 8:00pm
(Refreshments served)

 

Developing Customer-Focused Products
The Tools and Process You Need to Be Successful  

Hosted by:

Register Online Before March 14th & Save $5

Do you want your products to wow your customers? Then turn your products and services into customer experiences. Come hear Ron Hirson tell you how. Ron is passionate about user experience and he and his team focus on the customer in all of their product management and product development efforts. He will discuss how to structure your team and processes to ensure that you do the same. Customer Experience or User Experience is not just a user interface or the GUI on the website; it is everything from registering on a website to calling the IVR to receiving a bill, as well as everything in between. Ron will share how to take special care to ensure every interaction, or touch point, with the customer is meaningful and a positive experience. The end result will be building products and features customers love and continue to use. Ron has a background in enterprise, business and consumer products and will highlight examples across industries and product types.

Event Exhibitor:

Onomy Labs designs and builds interactive content presentation systems for trade shows, urban and building planning, marketing and sales centers, corporate and visitor centers, museums, retail, themed parks and other public settings.  Our systems incorporate new ways of storytelling, collaboration, communication and planning. Onomy customers have earned
measurable outcomes, substantial results and unparalleled customer/visitor experiences.

Key Takeaways:

• What Customer or User Experience is and why it is important to product development and product management
• Structuring your team and processes to ensure that you design around customer experience
• Tools to help you with User Experience design in your product development efforts
• How to use Customer Experience to drive your development efforts and build products that customer will love
• How to measure whether or not your company is effective in User Experience design
• Top 10 tips for improving User Experience design in your own company

Presenter: Ron Hirson, Head of Products - Ether a Division of Ingenio

Ron Hirson is Head of Products for Ether ( http://www.ether.com ), a new division of Ingenio, a San Francisco-based company whose products combine the two most powerful communications vehicles, the Internet and the phone, to create business growth opportunities for its customers. He also holds the role of Director of User Interface and Program Management at Ingenio ( www.ingenio.com ). He is a usability expert with 10 years of user interface and software design experience, which he began as a management consultant at Price Waterhouse where he ran usability labs and implemented software for clients including Twentieth Century Fox, Universal Studios, Safeco and CSK Auto.  During the dotcom days, Ron founded and managed The Digs Network, which was acquired by iDrive.com.

Agenda
6:30 - 7:00 Networking & Refreshments
7:00 - 8:30 Program

Cost
$25  Members & Partners
$35  Non-members 
$5    More at the door

Location and Map

Intuit Campus
Building 5 - Shasta Conference Room
2550 Garcia Avenue 
Mountain View, CA  94043