Managing Complex
Requirements
A Case Study
February 20th
6:30 - 8:30pm
hosted at

Register before February 20th & save $5
Bill Wimsatt will talk about his
experience with California State AAA (CSAA), which
initiated an enterprise data warehouse project in the
fall of 2006. This project involved 27 different
business areas across 4 offices in California and
Arizona. Bill helped CSAA develop a framework for
gathering information from the business community,
including an interactive environment during the business
scope and requirements phase. His presentation will
cover the process and methods used to get input from
across the enterprise to analyze, prioritize, and scope
the business requirements - including the use of
Telelogic's Focal Point product.
Michael Lester will introduce this case
study by sharing tips on improving product management
skills and making your company better at defining
product capabilities.
Every product manager collects and balances input from
multiple sources: customers, prospects, sales &
marketing groups, R&D, competitors, analysts. Bill's
work with CSAA provides special insight for PMs assigned
to key customers, systems, large internal projects and
long development cycles.
Note: Our new venue at
Yahoo provides us with greater seating
capacity. Walk-ins are welcome!
Meeting Cost
Special Discounted Rate* of $10! for
PDMA Members, Partner-Members* and students are invited
to attend our events at this low, low member rate!
$25 Non-Members
$5 additional at the door
* Qualified partners: SVPMA, PMI, SVAMA,
SDForum, AIPMM, eBIG, FountainBlue, and SVASE
NEW Location & Directions
Yahoo!
701 First Ave.
Building and Room TBD
Sunnyvale, CA 94089
Directions are to the Yahoo Campus
Main Entrance at 701 First Ave. Note:
Bldg & Rooms may change monthly.
Check on our website or
ask at the Yahoo gate.