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  • About PDMA : Board Members

    The Board of Directors is a group of volunteers who meet monthly to plan the direction and activities of the NorCal chapter in support of the charter.

     

    The Board of Directors are supported by a group of “Board Volunteers” who operationally contribute greatly in varying capacities, which this chapter heavily depends upon for its continued growth and success.  

    To contact the NorCal PDMA Board, please send an email to president@norcalpdma.org.

    President
    Jim Longo

    Jim leads the Product Management and Design team for Dun & Bradstreet’s Global Portal.

    President-Elect
    Michael Marfise

    Michael Marfise is currently serving as the VP of Products at Accept Software, a pioneer of innovation management solutions. Mike has spent his career designing and developing innovative products for high-tech companies.

    Past President
    Noël Adams

    Noël Adams is a product development expert with15 years of experience building, launching and marketing products for high technology companies in wireless, telecommunications, consumer electronics, and electronic payments including working with BellSouth, T-mobile, Aether Systems, Microsoft and Wells Fargo. She is currently President of Phase Forward (www.phaseforward.net), a firm that specializes in product management with projects ranging from new product research and product requirements definition to outbound product marketing. Noël holds a BS in Business from the University of Maryland and earned her MBA at Emory University in Atlanta.

    VP - Marketing
    Rich Mironov

    Rich Mironov is CMO of Enthiosys, an agile product management consulting firm  He is a software product strategist and veteran of four high-tech startups, and is considered an expert on software product management and marketing. He has held product/marketing leadership roles at four Silicon Valley start-ups, starting his career as a developer and product manager at Hewlett-Packard, Tandem Computers and Sybase.  He has an MBA from Stanford University (Arjay Miller Scholar), a B.S. Physics from Yale University, is a guest lecturer at UC Berkeley's Haas School of Business, and is a peer reviewer for the California Management Review.

    VP–Programs
    Jean-Philippe Senneville

    JP is a Lean Process Engineer with JAI and a new PDMA board member.

    VP–Elect Programs
    Barb Wilson

    Barb Wilson, VP of Programs (elect?) - A Software Product Manager for Aircraft Technical Publishers, she has several years in product management, marketing and engineering positions for high-tech companies including Intuit and KLA-Tencor. 

    Partner Liaison
    Chetan Popat

    Chetan is Program Manager at Cadence Design Systems. He manages wide scale and global programs in the area of Quality, Product Development and Customer Satisfaction

    VP–Corporate Development and Academic Outreach
    Isaac Kama

    Isaac is founder of Global Links Consulting which helps small to mid size companies grow their businesses in Asian markets through international logistics and business development. Isaac has a diverse background in warehousing, sales, supply chain management and operations; coupled with bilingual capabilities. He has broad industry expertise spanning perishable food to oil rigging equipment. Isaac has also volunteered his knowledge in aiding the governor’s office and the Center of International Trade Development in laying the groundwork for increase business between the Sate of California and Japan. A graduate of University of California at Davis, Isaac has a BS in Applied Behavioral Science (emphasis in Asian American Studies) and a minor in 20th Century American Literature.

    VP - Community Experience
    Paula Clawson

    Paula helps companies transform emerging technologies and new product ideas into successful products.  Her company, The MarketWindow Group, provides product strategy, program management and business optimization services.  Paula has over 15 years experience in computer hardware, software, medical device & call center industries.  She has worked in a many different types of organizations including startups, spin-offs, acquisitions, alliances,  as well as large corporate organizations.  Paula has a Bachelor’s Degree from Hofstra University, and an MBA from Babson College.  She is an active member Toastmasters International and a community volunteer near her home in Los Gatos.

    VP–Membership
    Santosh Gopal

    15 years of experience in working with Software Product companies. Currently working as VP of Product Engineering Services , Ness USA Inc . Experienced is setting up engineering labs for 40+ software product companies globally. He comes with an Computer Engineering background.

    VP-Special Projects
    Laura Haggerty

    With diverse experience in planning, product management, product marketing, product research, and product management process, Laura is a technology product development and marketing professional with 12 years of comprehensive experience in high tech industries. Currently Laura is the Director of Corporate Performance Management at Genesys Telecommunications Lab, a division of Alcatel, www.genesyslab.com  focusing on enterprise contact center applications.  Prior to her current role, Laura had managed a product management team focused on internet applications and interfaces and and filled various roles in product research, channel marketing and sales strategy.