In today's turbulent economy it is more important than ever that product professionals create a competitive edge for both themselves and their products. As budgets shrink product efficiency becomes crucial. By acquiring the knowledge and demonstrating their competency through certification, Certified Product Managers™ and Certified Product Marketing Managers™ establish and build upon that competitive edge.

The Certified Product Manager™(CPM) and Certified Product Marketing Manager™(CPMM) credential granted by the AIPMM crosses industry barriers as it focuses on strategies and skills considered best practices throughout many disciplines. The program outlines core thinking and skill set, which can be applied to any product at any time within the product life cycle. Rather than relying on any particular methodology, the AIPMM program sets the standard with proven methods and processes. The program ensures that individuals:

  Demonstrate a thorough understand of not only the theory, but also the practice of product management and product marketing management including the underlying concepts, principles and terminology used.

  Evaluate, then implement all aspects of the product management and product marketing management strategy, spanning:

   o New product development to product elimination
   o Start-up companies to established organizations

What do certified product managers have to say:

"Thanks again for a wonderful workshop. I am really pleased with the CPM/CPMM certifications. It’s fantastic to have an official third party validation of my skill set in product management and product marketing that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!" - Michael Jouaneh, MBA, CPM, CPMM

"The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a long-needed bar to measure competence in this field!" - Linda Merrick, CPM -P5Group

“The Certification is like an insurance policy for both company and PM. It takes away a lot of the risk in hiring for such a critical position” states Alyssa Dver, CPM/CPMM author of the book “Software Product Management Essentials: a hands-on guide for small and midsize businesses” and writer for BusinessWeek Magazine.

"Establishing a common measurement of Product Managers' ability is an important step toward greater recognition of this critical role's importance across industries. I applaud the AIPMM for leading the way." - Mara Krieps, CPM - Product Management Consortium

“There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.” Holly Hansen, CPM/CPMM

“The certification is a rite of passage… it certainly helps to confirm one’s own abilities as a product manager.” Linda Underwood CPM/CPMM

Overview

The Educational Workshop structure is designed to provide an intense learning experience for both the new product manager or marketing manager, and the seasoned product professional. The new product professional will benefit from learning the tried and true tools, tips and techniques - thus reducing the amount of learning done through mistakes. This workshop lays down a foundation from which the new product professional can build. The seasoned product professional will benefit from a review of best practices and learn fresh ideas taught by industry leaders. The Educational Workshop is highly recommended for those taking the Certification Exam.

The CPM/CPMM Certification Exam will be given on Day 2, from 1pm to 5pm. You must be pre-registered in order to be eligible to take the exam.

This event includes:

• Educational Workshop, Day 1 from 8:30am to 5:00pm
• Educational Workshop, Day 2 from 8:30am to 12pm
• Certification Exam, Day 2 1pm-5pm * Must be an AIPMM Association member to Qualify

The cost of the Certification Exam Only is $395

The combined Certification Workshop and Exam is $695

Upcoming dates and locations:

December 7-8, 2006 Las Vegas, Nevada

Register