Wednesday, Sept. 19th, 2007
6:30pm – 7:00pm Networking and Refreshments
7:00-8:30 - Program and Q&A

Revenge of the Pre-Dot.Coms

 Symantec’s  Rowan Trollope Speaks on
Web 2.0’s Impact on
Big, Successful Businesses

Register Online Now & Save $5

Hosted By:  Yahoo!     

Web Applications and their related business models are inherently a more efficient way of creating and delivering software. With these models, start-ups can crash a $1B market and quickly take $100M of market share. Great, unless it was your $1B market, right?

All of us who are building products with an existing franchise, as well as those seeking to establish market power in this era have opportunities and risks. What will it take to remain competitive, and what do we need to focus on to become market and product leaders in this new world? Is it about building products differently, or coming up with a new advertising
supported product, or what?!

Find out the answer as our speakers examine the real-world implications of the Internet Platform and what it means for big successful businesses.

Takeaways include:

• Do I need to change the business I’m already in?
• How will I grow in the web 2.0 model to have more market power?
• Should I take advantage of modularization?
• What technologies matter in this day and age?
• What standards can I, should I set?
• What should highly profitable businesses be doing today to prevent loss?

Rowan Trollope
Vice President, Consumer Engineering
Symantec Corp

Rowan leads the development of Symantec’s industry-leading solutions, leveraging more than 13 years of experience spanning engineering, business strategy, product development, and industry relations for the company’s worldwide consumer products.

During his tenure with Symantec, Rowan also served as vice president of Security Management Products at Symantec where he was responsible for key enterprise security solutions, including Symantec Security Information Manager and Symantec Enterprise Security Manager. He holds patents in computer security and operating systems maintenance and he is an active member of the IEEE.

Nilofer Merchant
CEO  
Rubicon Consulting

Nilofer and her team of principals and staff at Rubicon have launched nearly 100 products, created five developer platforms, designed 18 channel vendor programs, run numerous user influencer marketing initiatives and defined more than 30 new markets.  Her clients include Adobe, Genesys, Handmark, Hitachi Data Systems, Logitech, and Symantec Corporation.

Prior to founding Rubicon in 1999,  Nilofer  held leadership positions  Apple, Autodesk, and GoLive (later acquired by Adobe).   Through her many successes (and even her losses), Merchant has honed her multidisciplinary approach for assessing a business situation clearly, applying critical wisdom and defining a strategic direction. 

Meeting Cost:

 Special Discounted Member Rate of $10

Partner-Members
(SVPMA, PMI, SVAMA, SDForum, AIPMM, eBIG, FountainBlue, and SVASE)
are invited to attend at the member rate!

$10 PDMA Members, Students and Partners; $15 at the door
$30 Non-Members;  $35 at the door 

Location and Map <TBD>
Yahoo Campus
Building, Room & Directions TBD
Mountain View, CA 94043 

Exhibiting Sponsors