Wednesday, September 20, 2006
6:30pm – 8:30pm
(Refreshments served)
Globalization and New Product Development
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Today many companies develop and distribute products on a worldwide basis. This trend is accelerating as outsourcing of development and manufacturing continues and developing markets like China, India and Brazil gather speed.
Developing products in or developing product for global markets bring continuous challenges. Business relationships have expanded globally to include developing products for multinational markets, managing distributed multinational product and development teams, collaborating with global partners for manufacturing and distribution and partnering for sales. In this program, executives from the San Francisco Bay Area talk about globalization and international challenges, as they relate to product management and product development. The discussion could include:
Join us on September 20, 2006 for our panel on NPD and Globalization.
Event Exhibitor:
Sopheon is an international provider of software and services that enable organizations to improve their return on investments in product innovation. Its leading solution, Sopheon Accolade®, automates Stage-Gate® product innovation processes and provides the business decision-making support needed to reduce the risk usually associated with the introduction of new products. Accolade is currently being used in over 48 countries worldwide by such industry leaders as Cadbury-Schweppes, Parker Hannifin, BASF, Electrolux, and Vodafone.
PTC:
Our Moderator
Nic McMahon
VP, Global Solutions, SDL International
Nic McMahon is a noted authority on globalization technology and services for marketing professionals, with over 12 years experience in all phases of translation and localization of marketing materials. He is currently VP Global Solutions at SDL International, the world's leader in global information management .
Our Panel
Edward J. Herzog
Vice President, Sopheon Corporation
Ed Herzog is a solutions consultant and strategist . Mr. Herzog has over 25 years experience in senior management . His past positions include Executive Vice - President of Marketing and Group Product Manager with leading firms Carlson Companies, Quaker Oats, Kitchens of Sara Lee , and Pillsbury . Before joining Sopheon, Mr. Herzog was President and CEO of his own consulting and lead generation company. Mr. Herzog has led organizations in development and execution of new product development process es and knows first - hand the real - world challenges companies face when enacting globalization of their NPD and innovation processes.
Francis Tsang
Director of Globalization, Adobe Systems
Francis Tsang is responsible for the strategy and delivery of all localized product releases and the development of tools and libraries in the internationalization area. Mr. Tang spent the last twenty years building software for various international markets. He holds degrees in computing and business management.
Daniel Ortega
Vice President of Marketing, Astoria Software
Daniel Ortega is responsible for product marketing, product management, and marketing communications. Dan has over 22 years of technology marketing experience, including extensive experience in introducing wireless and on-demand technologies to markets in Europe, Asia/Pacific, Latin America, and the Middle East. Dan has been a VP of Marketing for a series of successful start-ups, held senior level international marketing positions with expansion stage companies such as Centigram Communications and Boston Technologies, and Fortune 500 companies, including Sun Microsystems and Wang Labs.
Contact president@norcalpdma if you're interested in exhibiting your product or service at this event through our Corporate Sponsorship
Agenda:
6:30 – 7:00 Networking & Refreshments
7:00 – 8:00 Program
8:00 – 8:30 Q&A/Networking
Meeting Cost :
$25 PDMA members and Partners
$35 Non-Members
$5 more at the door
Location and Map
Intuit Campus
Building 5 - Shasta Conference Room
2550 Garcia Avenue
Mountain View, CA 94043