Identifying Ideas that Connect With
Customers
An interactive workshop
Oct. 17th, 6:30 - 8:30pm
hosted at
Yahoo!
Register
before October 17th & save $5
Developing meaningful new product opportunities requires
you to find those elegant ideas that have that connect
with your customers' everyday lives. Doing this requires
understanding the problems that keep them
up at night – and how your product could solve
them. This introductory workshop gives you tools
to do just that. Find out how to get beyond gee-whiz
product concepts and hum-drum specifications and learn
to:
- Apply analysis to new product development to generate
innovative concepts
- Identify and distinguish customer needs from solutions
- Generate new ideas and new concepts within boundaries
to meet the needs of the customer
Workshop Leaders/Facilitators
Jump
Associates is a 50-person firm in San Mateo
that helps companies create new ways to grow. Through
a hybrid of social research, product design and strategic
planning, Jump creates the new product, service and business
ideas that are the seeds of growth. Jump also help companies
cultivate the right processes, metrics and culture that
make up the soil of growth.
Bill Scott strives to help people see
the world through different eyes.. He holds more than 20
product-related U.S. patents and has been solely responsible
for the design of the center-line products for 10 companies,
half-a-dozen of which directly led to venture-funding or
initial public offerings. He has taught product visualization
methods to engineers at Stanford University since 1977.
Philip Hartley brings over a decade of
experience in design and development. His professional
projects have earned 19 U.S. patents, as well as numerous
design industry awards and distinctions. Prior to
joining Jump, Philip worked at Frog Design and Fitch, both
leading product development firms. His continued
interest lies in using the tools of design and technology
to help identify and answer the “right problems.”
Roxann Stafford has a primary interest
is in working with populations that are not typically considered
in a conventional design process to uncover new models
for experiencing the world. Her experience
includes developing designs and strategies across a number
of industries, from empathy programs for fashion retailers
to cabin interior concepts for the Boeing 777.
Pete Mortensen is the communications
lead for Jump Associates. Pete has a particular talent
for articulating and expressing social, design and business
concepts in surprising and new ways. Pete holds a
dual bachelor’s degree in journalism and English
literature from Northwestern University.
Meeting Cost
Special Discounted Rate of $10!
$10 Members, Partner-Members* and
students
$25 Non-Members
$5 at the door
* Qualified partners: SVPMA,
PMI, SVAMA, SDForum, AIPMM, eBIG, FountainBlue, and SVASE
NEW
Location & Directions
Yahoo!
700 First Ave.
Building E, Rooms 9 & 10
Sunnyvale, CA 94089
Note: Directions are to the Yahoo Campus
Main Entrance & Building, 701 First Ave. Make
a left on First, then take your first left. Bldg E,
700 First Ave. is on your left.
Note: Rooms may change monthly.