Wednesday, May 16, 2007
6:30pm – 8:30pm
(Refreshments served)
Designing the User Experience for
Product Success & Brand Positioning
Hosted by:
Register Online
Before May 16th
& Save $5
Today's massive proliferation of products and services with electronic interfaces give people unlimited ways to engage with digital content. Our speaker, Matt Barthelemy will discuss how the product interface is a becoming an increasingly important branding and profitability challenge for product managers and brand stewards. He’ll also highlight examples of product experiences that deliver new and expanded capabilities in ways that people use products, and explain how this benefits companies and consumers.
Takeaways will include:
- A review of the user interface development process
- User interface design strategy and its fit with brand strategy
- The challenges of communicating brand identity through the user experience
- Why usability should not be the primary concern in developing a product interface
- User experience and interface design process recommendations
About our Speaker:
Matt Barthelemy
Vice President, Strategy
Method, Inc.
Matt Bathelemy brings a deep background in brand expression, product and interface design in two- and three-dimensional solutions, and combining innovative problem solving with real-world business acumen. His experience includes many successful and innovative programs, from future-office strategy programs with Xerox PARC and the original PowerBooks for Apple, to interaction design programs for companies including Sony, TiVo, Time Warner Cable, Fujitsu, and Nokia. At Method, Mr. Barthelemy is responsible for ensuring excellence in program strategy, creative execution, and client satisfaction. Prior to Method, he held senior positions at several high profile agencies including Frog design, Fitch, and Sapient.
Agenda
6:30 – 7:00 Networking & Refreshments
7:00 – 8:30 Program
Cost
$25 Members & Partners
$35 Non-members
$5 More at the door
Location and Map
Intuit Campus
Building 5 - Shasta Conference Room
2550 Garcia Avenue
Mountain View, CA 94043