Wednesday, May 17, 2006
6:30pm - 8:30pm
(Refreshments served)

"Managing Intellectual Property"
5 Things You Must Know.or Else!

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Managing intellectual property is a very hot topic in product development circles these days but how much do you really know about this topic? Can you answer the following basic questions with confidence?

• When should you start working with an attorney to manage your knowledge assets? 
• How do you use patents as a competitive advantage? 
• What IS and what ISN"T intellectual property?
• When should development teams start treating an idea as intellectual property and what if they don't?

 

If your answer is a sheepish "no", join us for an evening with Daniel Brownstone, a well-known Fenwick & West attorney who specializes in Patent Prosecution, Software Patents and Patent Litigation Support. The law firm of Fenwick & West provides comprehensive legal services to high technology and life sciences clients of national and international prominence. 

Daniel will cover the strategic role of intellectual property and licensing intellectual property in business transactions. We hope to make this an interactive program so BRING YOUR QUESTIONS!

Key takeaways include:

•  The five steps to patenting for product development teams

•  Strategies for creating intellectual property assets

•  Strategies for licensing intellectual property assets

•  Understanding and analyzing intellectual property assets 

•  Maximizing the value of intellectual property assets

•  Methods and structures for capturing new product ideas and turning them into IP.

Our Speaker

Daniel Brownstone - Attorney at Law, Fenwick & West

Daniel's practice emphasizes patent portfolio development based on identifying innovations that are economically strategic to the enterprise, and managing the creation of patent assets to maximize the value of those assets. He provides strategic counseling, prosecution, intellectual property due diligence and patent litigation services. With degrees from Washington University, St. Louis, J.D., 1999 and Duke University, A.B., in computer science and economics, 1996, Daniel offers a valued and unique perspective on patent strategy.

Among the companies he has represented are:

• Apple Computer, Inc.
• Cisco Systems, Inc.
• Good Technology, Inc.
• Google, Inc.
• Harrah's Entertainment, Inc.
• Hewlett-Packard Company
• Intuit Inc.
• Isis Pharmaceuticals, Inc.
• Symantec Corporation

Event Exhibitor:

We still have an opening. Contact president@norcalpdma if you're interested in exhibiting your product or service at this event through our Corporate Sponsorship Program.

Agenda:

6:30 - 7:00 Networking & Refreshments
7:00 - 8:30 Program

Meeting Cost :

$25 PDMA members and Partners
$35 Non-Members
$5 more at the door  

Location and Map

Intuit Campus
Building 5 - Shasta Conference Room
2550 Garcia Avenue 
Mountain View, CA  94043