Wednesday, June 21, 2006
6:30pm - 8:30pm
(Refreshments served)
How to Develop and Manage
A Market-driven Product Management Process
Hosted by:
Register before June 21 and save $5
To create successful products, you need to choose your markets and define your success criteria. With market-driven product management, you drive your products-from concept to customer-towards maximum profitability by satisfying the right customer needs and maximizing customer value in relation to the cost of development. This session will outline key components of a market-driven product management process. Key findings and experiences in a number of market-leading companies will be presented.
Key takeaways:
* Some of the major reasons why products fail
* A model for market-driven product management
* How to visualize product management data to make better Decisions
* Techniques to help you prioritize requirements
* Case examples: How these techniques have helped Telelogic and other market-leading companies to deliver more successful products
About Our Speaker:
Brian James - Vice President of Product Marketing, Telelogic:
Brian leads creation of customer facing marketing messages, marketing campaigns and field enablement programs at Telelogic. Telelogic is a leading global provider of solutions for automating and supporting best practices across the enterprise - from powerful modeling of business processes and enterprise architectures to requirements-driven development of advanced systems and software. He was previously responsible for the global marketing of Mercury's IT Governance Center. Brian has a Masters of Business Administration degree from Kellogg, a Masters in Manufacturing from Northwestern University, and a bachelor's in Industrial and Operations engineering from the University of Michigan.
Event Exhibitor:
Contact president@norcalpdma if you're interested in exhibiting your product or service at this event through our Corporate Sponsorship Program .
Agenda:
6:30 - 7:00 Networking & Refreshments
7:00 - 8:00 Program
8:00 - 8:30 Q&A/Networking
Meeting Cost :
$25 - PDMA members and Partners
$35 - Non-Members
$5 more at the door
Location and Map
Intuit Campus
Building 5 - Shasta Conference Room
2550 Garcia Avenue
Mountain View, CA 94043