Wednesday, July 19, 2006
6:30pm - 8:30pm
(Refreshments served)

Panel Discussion:

How to Incorporate the "Voice of the Customer" Process

Into Your Development

Hosted by:

Your development project was delivered on-time with all of the requested features but your customers aren't buying it. What went wrong? This month's program provides a possible answer. Join us for a panel discussion on how to successfully incorporate "Voice of the Customer" input into your development process.

Our panel, which includes executives from Genesys, Sun, Intuit and others will discuss how, by incorporating the right customer input during all stages in the development process, they can:
• Increase probability of product market success
• Reduce overall development costs
• Kill irrelevant offerings sooner

Takeaways include:

• How to integrate market insight into specific stage gates of your development processes
• What tools are increasing product launch successes
• What are the keys to making these programs work
• How to leverage scorecards to effectively measure results

About Our Moderator

Sean D. Geehan
President and Founder
Geehan Advisory Boards

Sean D. Geehan is president and founder of Geehan Advisory Boards , a thought leader in and provider of Customer Advisory Board and Executive Interaction Program research, services, and methodology. Geehan Advisory Boards has researched and worked with hundreds of companies in developing its knowledge base, incorporating industry best practices in building its successful methodology used by market leaders, including companies such as Intel, Sun, LexisNexis, Business Objects, NCR, Reynolds & Reynolds, Halliburton, Symantec, and Xerox.

Sean has more than 20 years experience in the area of sales, marketing and consulting services. He has spoken at and moderated many conferences, hosted a weekly radio talk show, and is a recognized expert on Customer Advisory boards. Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002. He holds a BA in Marketing and an MBA from the University of Dayton.

About Our Panel

Michelle Barbour
Sr. Director of Product Management - Customer Centric Initiatives, Genesys Telecommunications Lab , An Alcatel Company

Michelle Barbour has over 15 years experience in consulting and product management in CRM, Contact Center and Logistics software product companies at Tandem, Xidex, Clarify and Genesys plus several startup companies. She was previously an Associate Director of Peace Corps, Cameroon, W. Africa and a Training Coordinator and Volunteer. She was educated at Santa Clara University, UC Berkeley (Sociology), Computer Learning Center of San Francisco and the Silicon Valley Executive Business Program. She is currently responsible for managing her company's newly launched Product Advisory Council.

Jim Longo
Director of Product Management, Intuit

Jim has been involved in many facets of the software business for the past 15 years, including roles in sales, technical support and product management. As the VP of Product Management for LexisNexis, he lead a team of professionals that dramatically improved the user experience on the core product offering, Lexis.com. He introduced PDMA to the LexisNexis product organization and feels the organization benefited significantly through its participation in certification and the seminars. Jim recently joined Intuit as a Director of Product Management to help drive the development of future products. He joined NorCal PDMA board in June soon after moving to Silicon Valley.

Carrie Arndt
Director, R&D Product Enhancements and Support
LifeScan, Inc., a Johnson & Johnson Company

Carrie has over 20 years experience in medical diagnostics product development, working at both Becton Dickinson and Johnson &Johnson. She is trained as a Medical Microbiologist with an MS degree from the University of Minnesota. Carrie is responsible for product enhancements for LifeScan's episodic glucose monitoring systems and focuses on infusing customer needs and user experience into their product design.

Event Exhibitor:

Contact president@norcalpdma if you're interested in exhibiting your product or service at this event through our Corporate Sponsorship Program .

Agenda:

6:30 - 7:00 Networking & Refreshments
7:00 - 8:00 Program
8:00 - 8:30 Q&A/Networking

Meeting Cost :

Pre-registration:
$25 - PDMA members and Partners
$35 - Non-Members
$5 more at the door

Location and Map

Intuit Campus
Building 5 - Shasta Conference Room
2550 Garcia Avenue
Mountain View, CA 94043