The first in a series of NorCal PDMA 
 sponsored workshops for busy product development professionals

Using Innovation Games ™ to Develop Better Customer Requirements

Hosted by:

Register  before Jan. 24th & save $5

Companies often want and need customer feedback but aren't sure how to get it. Traditional focus groups and surveys are great tools, but often lack the deep customer insights required to drive true innovation. Innovation Games are tools that can be used by companies to collaborate with customers and better understand their needs.

This fun, hands-on session will include a brief overview of Innovation Games, what they are, how they work and why they work, as well as an indepth interactive workshop on one game, Product Box. Product Box allows companies to learn what features and functions their customers want to see in a given product. Phase Forward will facilitate the Product Box session with NorCal PDMA participants.

About Innovation Games
Innovation Games, developed by Enthiosys, have been used by large and small companies alike to help discover new business opportunities, drive strategy and product road map decisions, and create more intimate, durable relationships with customers. Companies benefiting from Innovation Games today include Aladdin Knowledge Systems, QUALCOMM, and Wyse Technologies. Click here to learn more about the Product Box and other Innovation Games.

About our Facilitators
Noël Adams is a new product development expert with 15 years of experience building, launching and marketing products for high technology companies. She is currently President of Phase Forward, a firm that specializes in product management and helping companies build and launch new products. The Phase Forward facilitation team includes Anne Bakstad, Product Launch Consultant, a product launch expert and Jennifer Harrell, Product Marketing, Strategy, and Research Consultant. Phase Forward team members are certified Innovation Games facilitators.

Agenda:
6:30 - 7:00 Networking & Refreshments
7:00 - 8:00 Program
8:00 - 8:30 Q&A/Networking

Meeting Cost:
Preregistration:
$25 - PDMA members and Partners
$35 - Non-Members
$5 more at the door

Location and Map
Intuit Campus
Building 5 - Shasta Conference Room
2550 Garcia Avenue
Mountain View, CA  94043