Wednesday, February 15, 2006
6:30pm - 8:00pm
(Refreshments served)
The Fuzzy Front End of Product Development
How to Create an Ongoing Funnel of Successful New Products
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Product Managers often get so caught up developing and implementing our current generation of products that we forget to build our product pipeline. However, we find that successful companies have a structured process for gathering data from the marketplace, identifying new opportunities and ranking new product ideas. In this session, our panel of experts will tell you how to make sense out of the fuzzy front end of product development by creating that funnel of new products.
Key takeaways include:
· Methods and structures for capturing new product ideas.
· New product ideation and how to implement an ideation process in your company.
· How to screen and rank new product concepts.
Our Panel includes:
Moderator: Luke Hohmann - Founder, Enthyios
Luke is the founder of Enthiosys and the author of "Journey of the Software Professional: A Sociology of Software Development" , "Beyond Software Architecture: Creating and Sustaining Winning Solutions" , and the forthcoming "Innovation GamesSM For Customer Understanding", as well as numerous articles on software development. An internationally-recognized software product expert, Luke leverages over twenty years of experience in leading all aspects of successful software product development groups, including engineering and development, product management, professional services, business development, sales support, and customer care.
Michael Osofsky - Chief innovation Officer, Accelovation
Michael Osofsky is a co-founder of Accelovation, a new company that is developing tools and solutions to help innovation professionals obtain key insights from the Internet about emerging markets and new technologies.
Sundar Raghavan - VP of Solutions Marketing, Ariba Inc
Sundar is responsible for Ariba's solutions strategy, positioning, packaging and pricing for Ariba's spend management solutions. He has over 16 years of software solutions, product management and solutions marketing experience. He joined Ariba in 1999 where he established the company as the market leader in spend management. Mr. Raghavan holds both a Bachelor of Science degree in electrical and communication engineering from Indian Institute of Science and a Master of Science degree in computer systems engineering from Northeastern University.
Todd Hay - Platform Marketing, Adobe Systems
As director of platform marketing, Todd Hay leads the marketing effort for Adobe's next-generation platform - based on the company's ubiquitous Flash and PDF technologies - for developing and deploying rich Internet applications. Hay's responsibilities include defining market requirements, evangelizing Adobe's technology vision and driving the technical development of the platform. In this role Hay addresses a broad range of constituencies, including enterprise developers, customers, strategic partners, and open-source communities.
Hay holds a master's degree in business administration from Northeastern University.
Daniel Greenberg - President, CMOPro
Daniel is the president of CMOPro, a marketing consultancy. Previously he was VP worldwide marketing & product management for Macrovision where he grew sales 4X and managed the InstallShield & FLEXnet product lines. Prior to Macrovision, Daniel founded & marketed Active Decisions, one of Red Herring's Hot 100 companies. Active Decisions provides ecommerce software to clients such as Yahoo, Schwab, GE and Sony. This software-as-a-service company services 24 million consumers a year and continues to lead its category and win awards for its innovative technology and products. Daniel holds an MBA from University of Chicago and a BA in economics from Oberlin College.
Event Exhibitor:
PDMA Event Exhibitors help sponsor our monthly events. Besides supporting these programs, they bring you exciting products and services targeted at helping you develop, release or manage successful products. Please visit the Exhibitor table and learn more!
Agenda:
6:30 - 7:00 Networking & Refreshments
7:00 - 8:30 Program
Meeting Cost :
Preregistration:
$25 PDMA members and Partners
$35 Non-Members
$5 more at the door
Location and Map:
Intuit Campus
Building 5 - Shasta Conference Room
2550 Garcia Avenue
Mountain View, CA 94043