Keynote:
Elon Musk
Founder & CEO, SpaceX
Co-founder, PayPal
Launching a New Era in Space Exploration

Special Guest Speaker:
Michael Tanner
Founder, Adexta
A Situational Model for Launching
Products and Services

Driven by time to market demands, the product launch stage can lead to bounties of success or the damaging expense of failure.Join us to thoroughly examine product development's most critical customer facing stage: Product Launch.

Industry professionals with executive level management experience from:

• Apple
• Affymetrix
• Charles Schwab
• GE
• IXI Mobile
• LinkedIn
• PalmSource

and more, will present, discuss and create interactive sessions which will include opportunities to:

• Understand strategies behind product success
• Examine practices behind planning and preparing for launch
• Review product launch management tactics in our current economy
• Interactively discuss best practices for launch success
• Learn from retrospective stories of success and failures

A multi-track approach allows us to explore the strategy, preparation and, management of product launch interacting with:

• Steve Blank, Hass School of Business, UC Berkeley
• Ted Finch, President, Chanimal.com
• Konstantin Guericke, Vice President of Marketing, LinkedIn
• Gretchen Scheiber, Ph.D., Director of Corporate Planning, Affymetrix
• Charlie Tritschler, Vice President, Product Marketing PalmSource
• Theresa Marcroft, Principal, MarketSavvy and Interim VP of Marketing, Sigaba
• Neil Kjeldsen, Director Tech. Product Development, Charles Schwab
• Jonathan C. Miller, Founder & CEO, ProductSoft
• Jonathan Oomrigar, Vice President, High Tech Industry, Oracle
• Brett Murray, Sr. Marcom Manager, Apple
• Eric Krock, Director of Product Management, Kontiki Inc.

We aim to address compelling challenges and risks:

• How does business and product strategy best drive overall product success?
• How to motivate great cross-functional planning and execution to launch?
• How do we measure success and predict it?
• How do we manage the potential impacts product launch can have on our customer commitments and, the customer experience?
• How to optimize and leverage strategic partners and sales channels?
• How does packaging, advertising, branding influence launch success?