Special Guest Speaker :

Michael K. Tanner , Managing Director, Adexta, Inc
Marketing on Venus, Mars, and Here on Earth:
"A Situational Model for Launching Products and Services" (226KB PDF)

Strategic Planning Track:

Eric Krock , Director of Product Management, Kontiki Inc.
Surviving Enterprise Evaluations: You Launched It, Now You Gotta Sell It! (43KB PDF )

Steve Blank , Entrepreneur/Adjunct Professor, Haas Business School
Strategic Planning for Overall Product Success: The Customer Development Process (693KB PDF)
For more, see Steve's book: The Four Steps to the Epiphany

Preparing for Launch Track:

Ted Finch , President, Chanimal
Tsunami Product Launches: How to Rip your Product Into the Market and Ride the Wave (6161KB PPT)

Konstantin Guericke , Co-Founder, VP Marketing, LinkedIn
The Shoestring Launch (173KB PDF)

Managing Launch and Beyond Track:

Gretchen L Schieber , PhD, MBA,  Associate Director, Corporate Planning, Affymetrix
The Product's Launched...Now What?!: Introducing and Managing Technically Complex Products (1854KB PDF)

(more materials will be available soon)

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